What is a 'Sample Sale'?

Here's a question that we get asked a lot at Dress Dreams! 


A sample sale is when a Bridal shop sells their sample dresses off the peg.  As we are continuously buying new dresses we have to sadly say goodbye to some of our old faithfuls to make space for new ones.

However, savvy brides can use this to their advantage and bag themselves a designer bridal gown for a fraction of the retail price. The dresses vary in size, shape and style, some will be current season, some are last seasons. 

Please see our Sale for sizes and prices. We only have one of each dress in stock, and sample dresses are first come first served. 

When buying a sample dress at sale price, you pay in full and take the dress away with you on the day.  
We always advise brides then when coming to a sample sale they are in a position to buy their wedding dress, and have already tried bridal gowns and have a good idea of what  they're looking for. 

Take a look at our Events page to see when we will be having our next Sample Sale at Dress Dreams in Kent. 

Passion Collection by Dando London

'Passion' defined as a strong feeling of Excitement and Romance

Christine Dando, the Creative Tour de Force behind Dando London, is Passionate about designing Bridal Gowns that Brides love and feel fabulous in.

The Dando London Passion Collection gives brides the look, style and comfort they seek. An edgy collection with deep necklines, low...low backs, sheer panels and the Signature Dando amazing lift and shape to the derriere.  Created in the finest fabrics and lined with a silken stretch lining for smoothness and hold -  figure forming gowns with style and comfort. The collection features exquisite lace and crepe gowns finished with the finest crystal and pearl embellishment. A sultry, stand out collection that is both contemporary and chic.   The names of the gowns conjuring visions of romance, desire and love.

Gowns from the Dando London Passion Collection .....Love, Vivacious, Desire, Devoted, Embrace, Obsessed, Lust and Desire can be seen by Brides on Season III of 'Say Yes to the Dress' UK. On air now every Friday on TLC at 9pm.

Will you "Say Yes To The Dress" at Dress Dreams? 

Book in for an appointment to see these stunning gowns. Arriving in February and the full collection will be here for a trunk show from March 16th-18th.

Riki Dalal Florence Collection Launch

Riki Dalal Haute Couture is pleased to announce the debut of her “Florence Collection.” Following on from her last season’s successful range, Dalal is back with an extraordinary collection that is the perfect treat for brides wanting to feel feminine and fabulous with a touch of Dalal’s edge.

Designed to cater for brides seeking superior fabrics, flattering silhouettes, and unmatchable embellishments, there is something for every bride’s personal style. In keeping with Dalal’s signature approach to bridal wear, she plays upon the use of many flowing materials, soft tulles and chiffons, and the use of a variety of neutral tones.

From conception to reality, each gown has been imagined and placed along the Italian hillsides. With the town of Florence as Dalal’s muse, the pursuit of romance was sought by placing an emphasis on the elaboration of a once effortless silhouette that has morphed into something distinctive and unforgettable. The stunning, yet simple scenery in Florence, transforms with the sparkling sunlight just as Dalal’s dresses. They begin with an impressive yet classic base, and morph into a remarkable work of art.


Much of the new collection allows brides to indulge in an array of garden fantasies using countless floral appliqués and embellishments with touches of coloured tones. Shimmering satin and luxurious laces are used to create texture and to add that must-have feeling of decadence and indulgence. In keeping with classic Italian style, Dalal’s gowns uphold an elegant effortlessness.

Riki says: “I wanted to make this collection as elaborate as ever so brides could continue to feel unstoppable on their wedding day.” Dalal has ensured that every woman has the chance to ooze the sultry glamour she is known for by offering a variety of silhouettes for every bride’s style.

Her personal favourites include “Valentina,” a dusty rose mermaid silhouette with beaded bodice, and “Naomi,” a stunning strapless fitted bodice with impeccable lace detail accents and flowing train.

Riki Dalal is best known for her luxury feminine designs with a modern fashion-forward twist. With use of astonishing fabrics and premium sewing and construction techniques, Riki has simply outdone herself and managed to compose a bridal collection unlike no other before.

The entire Florence collection is now at Dress Dreams so be sure to book your apppointment to view these stunning gowns.


Noya Bridal-A luxury brand for an affordable price.

Noya Bridal is an affordable new line of Israeli couture which creates especially remarkable wedding dresses. Noya Bridal gowns have light, sexy stitching and romantic designs with a vintage touch while still keeping a contemporary chic look.


Israeli wedding dress designers have made a name for themselves in the field, but the high end price prevents many brides from purchasing their dream dress. Due to high demand for the brand and designer Riki Dalal, Riki created it’d daughter brand-Noya Bridal. It’s fabrics, although less expensive, still maintain a rich and elegant look and provide you with the opportunity to choose from size 4-12.


These especially light and comfortable dresses keep an elegant and romantic look with a touch of vintage style. They are produced with embellished fabrics, handmade lace, crochet, pearls, flattering high waisted skirts and a variety of special elements connecting the periods of past and present. This way, you can find the dresses with a lightness and playfulness alongside those of a more conservative look. Noya Bridal created these dresses to introduce new chic and trendy designs.


In terms of fabrics, Dalal chose to design this collection with many soft and complementary materials along with rich lace from al over the world. Some of Dalal’s fabrics are handmade in order to perfect the small yet impressive details. Alongside the distinguished lace, Riki Dalal uses fabrics that give off a light and flowing dimension so each dress reflects the remarkable handcrafted work that highlights the curves of each bride.


The dresses are coming to Dress Dreams very soon and we can’t wait to have them here to make more bride’s dress dreams come true. We have exclusivity for the whole of the South of England. Keep an eye on our events page to announce our first Noya Bridal trunk show where you can be the first brides to view and try them on.